KLT Authority Podcast Launching

Hey, what's going on? Welcome back to the KLT Authority Podcast. My name is Shannon, and this is a podcast dedicated to helping you grow your brand and grow your business online by leveraging the tools that it has to offer. Now, this is going to be a short episode, a little teaser on what you should expect. Why would you listen to this podcast, and why would you follow or subscribe to this podcast? That's what we're going to be talking about today, and that's the journey we're going to lead you through. So, first of all, let me just start by saying this is for you if you own a service-based local business or you're trying to grow your personal brand online.

A little bit about me, I've been in the online marketing space since 2002. That's right, I am an old man, and by internet years, I'm practically ancient, older than dirt. However, that means I've been through a lot with the internet. I was there when the first e-books were being sold. I knew the person who created the very first autoresponder, and I've been through each and every Google algorithm change. So, I've been around the block a few times, and I've helped businesses do some pretty amazing things online. I built a brand online, and I moved and removed that brand in 2012 and focused on helping other people build their businesses and focused on staying in the background.

However, now, moving forward, I'm going to come out and start sharing some of the things I've learned throughout the years and start to build that personal brand back. And through that, I would like to take you on the journey, share with you what I've learned throughout these past almost 20 years, and share with you what has worked for small businesses, what has worked for personal brands, and what is working for me now as I go through this journey with you.

So, if that sounds like something that interests you, I would say go ahead and smash that follow button or subscribe button or whatever that button is on the podcasting playing platform of your choice so that you can stay up to date with what we're doing. So, we're going to release podcasts every Monday. We're also going to have articles, and we're going to have videos as well on the YouTube channel, Shannon Herod. That's my personal YouTube channel. So, it's going to be fun. So, what are these podcasts going to revolve around? What are these videos going to revolve around? What are these articles going to revolve around? One of my specialties is the how-to when it comes to the Internet.

So, not only do I have the superpower of being able to see what's going to work well into the future, but I've also spent my life learning how this technology works and how to best leverage it. So, there's going to be a lot of how-to articles. For instance, if you want to start a podcast, we're going to have an entire series about podcasting. If you want to build your business, we're going to have an entire series about building your business. If you want to create video, we're going to have an entire series revolving around how to create video and how to do it without a huge budget and a ton of fancy equipment.

In fact, our very first episode coming back is going to be about why businesses should be using video for their business, especially local businesses, especially local brand providers. So, if you're a realtor, a pressure washing company, a dentist, a chiropractor, all of those, I mean, if you have a local business and you provide a service, I'm going to show you how you can leverage video to grow your business. And it's not about becoming a YouTube personality, a podcasting star, or anything like that. It's about learning how to grow your authority locally, grow your authority online, and leverage that authority to bring more money, more customers, more profits into your business.

Now, disclaimer, as you listen to this podcast, I'm not making any income claims. In fact, most people will make nothing because people don't have the drive or the will to go out there and do what it takes to actually make money in business. But don't take this as income claims. I'm not a doctor. I'm not a lawyer. None of that stuff. So, you probably should stop listening to me right now. But if you want to keep on listening, and I suggest you should, I would say go ahead and, like I said, follow us on your podcasting platform. Also, you can go to kltauthority.com. That's kltauthority.com. Get subscribed to our email list. See what we have to offer there.

If you're listening to this in the future, there's going to be a lot. And follow the journey, because that's really what it's all about. So, thanks. Have a fantastic day. And hopefully I'll see you on the beaches of the world.