KLT Authority
The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.
Episodes
The Biggest Mistake Entrepreneurs Make While Building Their Authority
Shannon outlines the podcast's new focus on building a sticker business in public and names caring what others think as the biggest mistake.
Don't be consistently inconsistent
Big and Little Shannon discuss why inconsistency stalls business growth and share habits for staying consistent in marketing, time and staff accountability.
Episode 9
What is KLT Authority - KLTA S1E9
Shannon explains KLT Authority (know, like and trust) and the practical steps local businesses can take to build it online.
Episode 8
Video Marketing - What Equipment Do I Need
Shannon lists the video gear a small business needs: a phone camera, a good microphone, a tripod and an editing app, with prices.
Episode 6
Video Marketing - Is It Worth It For Small Businesses?
Shannon explains why local businesses should use video, which four video types to make, and why a phone plus a microphone is enough.
KLT Authority Podcast Launching
A quick preview of the relaunched KLT Authority Podcast: who it is for, what topics are coming, and the Monday release schedule.
Episode 5
Social Media How Can my Local Business Leverage it S1E5
Big and Little Shannon explain how local businesses can use social media: what to post, which platform fits, and why video and social signals matter.
Episode 4
How To Get More Reviews For Your Local Business
Big and Little Shannon explain why reviews matter, how to get more positive ones, and how to respond to a bad review without making it worse.